content marketing, link building

Content Marketing vs Link Building for Long Term Inbound Marketing Lead Generation Results

Content Marketing vs Link Building: Another False Choice

I love a good false choice. Every time I find one it gives me something to write about.

In Business2Community.com, an article was just published titled….

The title of the article, and the article itself position Content Marketing and Link Building as being two different ways of increasing your search engine ranking.
The problem is, he describes a structured program of generating and publishing quality content on a regular basis, and compares that to the acquisition of back links that are of questionable quality or SPAM back links.
What he’s really comparing is one good practice against one bad practice.
The nature of the false choice is content published for a content marketing effort can be of high quality but can also be crap.
Additionally, requesting links back to articles on your website can be a quality activity (good links from good sites to useful content) but can also be done in a way that is web spam:
  • Links from sites of a different topic.
  • Lots of low quality links from crap sites.
  • Links to articles on your site that are crappy.

Recommendation: Write Good Stuff and Network with Peers for Link Building

In the real world, the physical world, the world outside the computer, there is nothing wrong with working with other business owners to help each other grow their businesses. This is commonly done by sending each other referrals.

By the same logic, there is nothing wrong with doing this in cyberspace.

In the real world, you would probably not ask the local strip club to promote your after school tutoring business as the connection between the two businesses is weak at best.

The same concept applies on the Internet, but in addition to referrals, we also exchange links.

If a quality site is linking to a quality article, that is a good thing.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Compelling Reasons to Generate Leads Thru Inbound Marketing Modern day lead generation via Inbound Marketing is yet one more way the Internet has disrupted and is continuing to disrupt the economics of many ind...
Where to Advertise Your Small Business | Getting Attention and Generat... This is not "just" the usual rehash of ideas you've heard a thousand times. This is a somewhat curated list of effective advertising techniques whi...
Growing Your Web Traffic and Generating Leads Requires Learning to Dan... You Want Leads? You've heard of Inbound Marketing? SEO? Search Marketing? Content Marketing? While those terms do not mean exactly the same thing,...
How to get better marketing results rrom your Calls to Action To make more sales in your business, attracting visitors to your website is not enough. You need your visitors to respond to a call to action, there b...
How to drive traffic to your landing page. Small business marketing After creating nice landing pages on your small business website, it’s now time to drive potential traffic to your landing pages. There are two mai...

Leave A Response

* Denotes Required Field