What Content Marketing is Learning from Journalism
New technologies disrupt old ones. This has occurred in waves during the entire course of human history. What makes today different is the speed with which it occurs.
The search engine is about 15 years old now, but it’s everywhere. We carry the Internet with us in our pockets and before almost every purchase we go online to help us figure out what we want and where to get it.
Looking for a Mexican restaurant? Cheaper gas? Or a new lawn mower?
Chances are that purchase starts at a search engine.
Search engines index and rank content, and this has created an absolute explosion in the rate at which we publish new content.
For your business to gain from this fundamental shift, you’ve got to publish, and fairly often.
You can not afford for publishing to be something you get to when you have time. If you approach it that way, you’ll rarely publish.
Publishing to a Deadline
We’ve been publishing to deadlines since the newspaper was invented. You too can go where millions have gone before.
Another lesson from journalism is to format properly. With Content Marketing you have two considerations: 1) Format to make it pleasing on the eyes, and 2) Format for search engine optimization.
You need both.
Timely Stories Matter
We like current events and you should use them in your content marketing. They appeal to people, but you also can get an SEO boost by publishing about things people are currently searching for.
Timeless Stories Matter Too
We also need the never gets old stories as well. No matter how often I see a list of 50 uses for W-40, I see something new every time.
Journalism Can Help You Sell
It’s working for other. Perhaps your competition. Learn more…SEO Needs Link Building