measuring content marketing ROI

Content Marketing Measuring and ROI for Small Business and Early Stage Startups

Measuring Content Marketing Success

I read some articles that talk about objective measurements of Content Marketing ROI while other claim Content Marketing is like IT or Facilities, you just simply have to have it, and talks of ROI or irrelevant.

While there is some truth to both arguments (bear in the mind the people putting forth one point of view present evidence supporting it while not presenting evidence supporting the contrary), Content Marketing does ROI and it does so rather well.

Let us first define ROI (Return on Investment) as revenue attracted by a form of marketing divided by the money spent to attract those customers.

What Makes Measuring Content Marketing ROI Easy?

You know when someone buys through your website and when someone filled out the Contact Us form providing you with a lead. You also know what activities you’re doing relative to content marketing, and can track what those activities cost you. That’s the easy part.

What makes Measuring Content Marketing ROI Hard?

When you’re doing multiple forms of digital marketing (for example: Content Marketing, Social Media Marketing, and Pay per Click), how do you know which marketing effort brought in which lead or sale?

The answer is simpler than you may think and the one word answer is “Analytics”.

Having said that, even the free Analytics tool from Google displays a lot of data which can be displayed in a variety of ways, so while the answer is simple in concept, you do need to spend some time learning how to use Google Analytics to get “knowledge” out of “data”.

Is Small Business Marketing ROI Different?

It’s not different, but it’s often less granular. Small business tend to marketing in fewer ways, and tracking mechanisms tend to be less precise, but the same principals apply.

Every lead is assigned a lead source, and even bit of revenue is tracked to the lead.

Learn More…

SEO Needs Link Building

 

Related Posts

Why You Need Outbound Links in EVERY Blog Post on Your Website The discussion about should you link to other sites can now be closed. A company named Reboot SEO & Marketing conducted a structured study on the ...
The Importance of Securing Your Inbound Marketing WordPress Website Securing Your Inbound Marketing WordPress Website Website security gets a lot of press when the computers of Home Depot, or Chase, or Sony Pictures a...
Solving Problems Improves Your Inbound Marketing Lead Generation Want a Loyal Following? Solve Their Problems The core activity of Inbound Marketing is generating and publishing useful and interesting content, in f...
The Big List of Content Marketing Tools This post started as a simple rant about how most Content Marketing tools are too expensive and too complicated for small businesses to make effective...
Online Lead Generation: What is the first rule of website conversion? This has never really be formulated into a law of marketing, but it should be. People will take actions they are willing to take, and will not take a...

Leave A Response

* Denotes Required Field