Seth Godin Agrees
His exactly words, which are from 2008, are “Content Marketing is all the marketing that’s left”.
The reasons are many, a few of which are stated below.
We’re getting good at tuning out interruptions
Traditional mass marketing messages are interruptions. We all receive too many interruptions every day and we’re getting better at tuning them out.
We love stories
They are the best way for people to learn new things and remember what they learned.
We’ve all heard the story of the man who meets an attractive lady in a bar, has a few drinks, then wakes up in a bathtub full of ice with one kidney missing.
The most interesting thing about that story is there is not one single recorded incident of it actually happening. The fact this story gets around, yet is false, speaks to the power of a good story.
Publishing to gather an audience works
Look at any financially successful newspaper (there still are some), magazine, radio station, TV station, and website supported by advertising.
They publish. We who have an interest in what they publish show up. They sell advertising to people who want to sell us goods and services.
This is a well tested recipe. It works.
No matter how large or small your brand is, you either get started or you get left behind.
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