seth godin, content marketing, lead generation

Content Marketing is What Works Best at Attracting an Audience and Generating Leads

Seth Godin Agrees

His exactly words, which are from 2008, are “Content Marketing is all the marketing that’s left”.

The reasons are many, a few of which are stated below.

We’re getting good at tuning out interruptions

Traditional mass marketing messages are interruptions. We all receive too many interruptions every day and we’re getting better at tuning them out.

What works best for us is we go online and find stuff when we need it.

We love stories

They are the best way for people to learn new things and remember what they learned.

We’ve all heard the story of the man who meets an attractive lady in a bar, has a few drinks, then wakes up in a bathtub full of ice with one kidney missing.

The most interesting thing about that story is there is not one single recorded incident of it actually happening. The fact this story gets around, yet is false, speaks to the power of a good story.

Publishing to gather an audience works

Look at any financially successful newspaper (there still are some), magazine, radio station, TV station, and website supported by advertising.

They publish. We who have an interest in what they publish show up. They sell advertising to people who want to sell us goods and services.

This is a well tested recipe. It works.

Conclusion

Not only is content marketing here to stay, but other forms of marketing are being displaced.

No matter how large or small your brand is, you either get started or you get left behind.

Learn More…

SEO Needs Link Building

 

Related Posts

Social Media Marketing | What is Your Sales Funnel? Knowing your sales funnel is the absolutely first step in website conversion, and the key word here is "knowing", not just thinking you know. Why do ...
Why Blog Post Titles are Critical to Successful Local SEO Marketing The most valuable real estate in your entire blog is the title of your blog posts. This is because the search engine robots pay special attention t...
Social Media for Visual Content used in Inbound Marketing When your products or services are very visual, you have benefits when it comes to Content and Inbound Marketing the rest of us lack. It's not just...
Generating Small Business Leads via Local SEO Marketing It's an accepted narrative that the "big box phenomenon" is here to stay. To be competitive in any industry, you must achieve economies of scale and i...
Local SEO Marketing: How Much Quality Content is Enough? If you've heard this once, you've heard this a thousand times. Generating leads for your travel business (or any business for that matter) via Local ...

Leave A Response

* Denotes Required Field