A leading content marketing website recently published an article titled “Digital Disruption is Affecting Search Marketing: Are You Ready?“.

The article describes searching QR codes via smartphone apps, Flipboard (a customized magazine type display for tablets) and Uber (a smartphone app to coordinate ride shares) as “disruptive”.

I find myself wondering if this is marketing fluff (truthiness if you will) or is there some substance to it?

There is no question search engine marketing is truly disruptive. The last publishing innovation that had this big an impact on civilization was the telegraph (which if you didn’t know is when we invented headlines and leading paragraphs).

But the specific examples provided seem to be important improvements in search engine marketing, but still forms of search engine marketing.

Are they truly disruptive, in the way the railroad put the pony express out of business, or how refrigerators killed the entire ice business?

Or are they incremental improvements similar to very reliable and fairly fuel efficient modern cars vs cars from the 1970s?

Then again, does it really matter?

The most important thing about search engine marketing for your business is to GET STARTED!!!!

If there is a detailed nuanced way that works for you, great!

If the tried and true blogging for business is what you “fall back on”, great!

To borrow a phrase from Nike, “Just do it!”.

You need to because your competitors are.

For help getting started with Content Marketing to generate leads for your business, contact us.

SEO Needs Link Building


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.