The Core Activity of Inbound Marketing
Inbound marketing is set of activities, a set of processes, which when done well cause your website to show up in near the top of search engine result pages such that people who submit search queries to search engines become visitors to your website.
Although there is more to it then just content and publishing, the core activity of inbound marketing is…..
Generate and publish interesting and useful information (articles) that are short enough to be read fairly quickly, each contain one main idea or answer one question, and are published to YOUR website at frequent intervals, for an extended period of time.
This sound a lot like what we call blogging and in fact it is.
The journalism part is you looking for stories that you believe are interesting and useful, then publishing them to your website.
The marketing focus is your understanding the decision process your customers go through as they transition from prospect to customer, then nudging them along that path, one step at a time.
More and more businesses are getting the importance of this and are doing it. However, fortunately for you, most businesses focus on this that do not provide a strong return.
The focus should not be content for the sake of content and publishing for the sake of publishing. The content should be on Inbound, which is making it easy for your prospects to find you via organic search.
Because when people find you, they are higher quality prospects. By definition they have an interest in your products or services because if they did not they would not have found you in the first place, let along filled out your Contact Us form.
When your business needs more visibility, more leads, and more customers, you should contact us. We can help you.