local seo marketing, lead generation

Content and Publishing: #1 Local SEO Marketing Success Factor

This post is part of a series about attracting leads to your travel business via Local SEO Marketing. For access to every post in the series, select the link in the previous sentence.

When your travel business needs more leads, you can seek them out in various ways. I wish to express my personal bias, which is called Local SEO Marketing, which is a form of Inbound Marketing.

This is the most effective form of marketing I’ve encountered in the past 5 years and in my personal experience, it out performs all other forms of marketing in a way that defies statistics.

Please look at some of the Inbound Marketing success stories on our website.

The core activity of Inbound Marketing is generating and publishing high quality content.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

Why it is so critical to your success in generating leads for your travel business can be summed in two words, and those words are “Organic Search”.

As Google (and the others, but primarily Google) make adjustments to their search algorithm’s, they are attempting to filter out low quality content in favor of high quality content.

This means you need to understand two important concepts:

21st Century Marketing Looks and Feels Like Journalism

To get the attention of a human being you must first get the attention of the search engines. The primary means of doing this to is to publish a lot of content, in small bite sized chunks, at frequent intervals, for an extended period of time.

For all practical purposes your marketing efforts take on the look and feel of a newsroom. You’re always looking for good stories with which to meet your aggressive publishing schedules.

What Exactly is High Quality Content?

High quality content is content that people find useful and interesting AND is formatted so the search engines find it. Striking this balance is much easier than most people think.

When writing, bear in mind that you are writing high quality stuff for people, but in such a way that the search engines can easily find it.

When your travel business needs more traffic, more leads, and more business, you should talk with us. We can help.

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