small business SEO, inbound marketing

Challenges of Lead Generation via Internet Marketing for Small Businesses

Small Business Internet Marketing, The Good, The Bad, and..

You’ve all heard the hype about the potential of Internet Marketing to bring leads to your business.

The good news is much of that hype is true. Internet Marketing, Inbound Marketing in particular, has the potential to transform your business for the better, much better.

The bad news is effective Internet Marketing (again I mean Inbound) is either very time consuming, or very expensive.

How time consuming? If you do it in house, someone devotes 7 to 15 hours a week to the effort.

How expensive? A firm capable of delivering real results will run you a minimum of $2,500 a month.

What About the $500 a Month SEO Services?

To be blunt, they do not produce results. Once upon a time (as recently as 4 years ago) they did, because there were a variety of SEO tricks that could be done to boost your search rankings.

As Google continues to update their algorithm, these tricks are less and less effective.

Now, attracting a high level of search traffic requires good old fashioned publishing, and a lot of it.

What do Your Prospects Want?

Answers and solutions.

When you publish answers and solutions to their problems, on your website, and you do so taking into account what is needed to get the attention of the search engine robots:

  • Quantity
  • Quality
  • Consistency
  • Longevity

Your audience will arrive at your website via organic search.

What’s a Small Business to do?

It’s a tough place to be, but in order to make this work, you need someone who can devote time and effort AND has knowledge of how to do this properly.

Learn more…

SEO Needs Link Building

 

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