case studies, success stories, content marketing

Case Studies or Success Stories: Which Creates More Engagement and Social Sharing

The Problem With Case Studies…..

Case studies are boring. That’s why they aren’t engaging.

So creating interesting content from case studies requires jazzing them up a bit (sometimes quite a bit).

While content marketing is sometimes called Brand Journalism, it is not held to strict journalistic standards. Embellishing a story to make it more interesting is entirely appropriate,.

Success stories on the other hand create a sense of excitement. If they can do it, so can you!

If you want to see a larger image of the diagram below, double click the image.

What it shows is that after only 3 weeks of daily blogging, this student has experienced a 207% increase in organic search traffic.

organic search traffic, success story, inbound marketing, content marketing

Organic Search Success

 

 

 

 

 

 

 

Now an increase of 13 visitors in a 30 day period to 40 visitors in a 30 day period is nothing to brag about, but Inbound Marketing takes time and IT’S ONLY BEEN THREE WEEKS!

Seeing the needle move so quickly IS something to get excited about.

The diagram below is several months old, but as you can see this student achieved significant success with their efforts.

increased organic search through inbound marketing

Increased Organic Search

 

 

 

 

 

The main point here is to explain to your website visitors how their lives will be better through the use of your product or service, and there is no better way than to show the results being obtained by current customers.

Ideally (if your product or service warrants it) through both raw data as well as customer testimonials.

In summary, unless you sell into a highly regulated market where a little embellishment looks like lying, drop the label “case study” in place of the label “success story” and don’t be shy about sharing them.

Need to Learn More?

Need more traffic? We’ll teach you how. Contact us.

Contact Us

 

Related Posts

How to double your website conversions with inbound marketing Small business inbound marketing strategy is no longer a luxury, it’s a necessity. For your marketing strategy to work, you have to go where your p...
How to create customers journey and why you need to act What is the customer journey? The customer journey is the process through which customer’s move from awareness to engagement to purchase. When peo...
Internet Marketing Strategy | Relationship of CTAs to Sales Funnel This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion...
Does your business have a website? Importance of inbound marketing Inbound marketing is all about attracting visitors to your website (mostly through organic search) and converting website visitors into leads for your...
ABCs of Inbound Marketing: Important Aspects of Your Domain Name This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link in the prior sentence...

Leave A Response

* Denotes Required Field