The Problem With Case Studies…..
Case studies are boring. That’s why they aren’t engaging.
So creating interesting content from case studies requires jazzing them up a bit (sometimes quite a bit).
While content marketing is sometimes called Brand Journalism, it is not held to strict journalistic standards. Embellishing a story to make it more interesting is entirely appropriate,.
Success stories on the other hand create a sense of excitement. If they can do it, so can you!
If you want to see a larger image of the diagram below, double click the image.
What it shows is that after only 3 weeks of daily blogging, this student has experienced a 207% increase in organic search traffic.
Now an increase of 13 visitors in a 30 day period to 40 visitors in a 30 day period is nothing to brag about, but Inbound Marketing takes time and IT’S ONLY BEEN THREE WEEKS!
Seeing the needle move so quickly IS something to get excited about.
The diagram below is several months old, but as you can see this student achieved significant success with their efforts.
The main point here is to explain to your website visitors how their lives will be better through the use of your product or service, and there is no better way than to show the results being obtained by current customers.
Ideally (if your product or service warrants it) through both raw data as well as customer testimonials.
In summary, unless you sell into a highly regulated market where a little embellishment looks like lying, drop the label “case study” in place of the label “success story” and don’t be shy about sharing them.
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