Content Curation: Good? Bad? Lazy?
The answer is…. it depends.
Anything can be done well, poorly, or lazily. Content curation is no different.
This very post is an example of content curation. In it I summarize a post from CoSchedule.com. The link to the full story is below.
My take on the practice (and the article) is that it can be done well, but many do it poorly.
Doing Content Curation Right
Express Your Opinion
To me this is the main thing people do wrong. They merely “parrot” what others say without providing their own perspective. You should curate content when you read something that someone else wrote that you either strongly agree with or strongly disagree with.
People should learn your perspective early in your posts. Think of this as a filtering mechanism. People who get to your main point and think you’re an idiot aren’t your prospect anyway. Expressing your opinion allows your readers to self select themselves as “interested” or “not interested”.
Don’t go Overboard
Unless of course curated content is what your site is all about.
Google News is nothing but curated content, as is Netflix and Amazon.
For most of us, curated content should be a small fraction of what you publish. You know when you’re doing too much when you ask yourself “Am I doing to much curated content?”. When you think the question may be relevant, the answer is yes.
Nobody Cares About You
Your mother excepted.
Your readers don’t want to read about you. They want to read about themselves. When you curate content MAKE SURE you “adjust” the perspective (if needed) so you’re not only writing to your reader, you’re writing about your reader.
Questions, Questions, Questions
If people ask you a similar set of questions over and over and over, and a piece of curated content does a good job of answering one, go for it.
This is one area where curated content shins, especially if you’re curating content from an industry thought leader who backs up something you find yourself saying over and over and over.
Never Pretend You’re Not Curating
You found it, you used it, you give credit where credit is due.
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