Inbound Marketing is where you attract your audience to your website via organic search. It is known by a few different names; Local SEO Marketing, Content Marketing, etc, but no matter what you call it, it is a structured and systematized form of blogging for business.
The two most important things to know are:
- It works.
- Anyone (you) can do it.
Inbound Marketing is all about publishing content to your website that people find interesting, and search engines can find.
The five basic principals are:
- Quantity (publish more than your competitors)
- Quality (publish good stuff)
- Consistency (publish more often than your competitors)
- Longevity (when your competitors quit, you keep going)
- Conversion (nudging some web visitors into becoming prospects)
The principals and the “mechanics” or the daily “how to” is very simple. Anyone can learn it. Anyone can do it.
What makes it hard is the 60 to 90 minutes you must devote to this every day. The emphasis in the prior sentence needs to be on “every day“.
You can take Saturdays and Sundays off when doing that work Mon to Fri, but it still requires 7 to 11 hours of weekly effort, every week, week in and week out, until you see your needed result.
To gain some experience feel free to audit the first hour of our next class. If you are interested, please contact us via the Call to Action button below.SEO Needs Link Building