Web traffic is not enough. You must convert some visitors into leads via effective calls to action.

Quality Posts plus Calls to Action Generate Business Leads

Generating leads for your business through your website requires the following (at a minimum):

  1. Traffic
  2. Quality Posts
  3. Effective Calls to Action

The purpose of this post is to describe what is meant by Quality Posts.

Zippe.biz provides services in local SEO marketing, inbound marketing (those are actually two different flavors of the same thing) from our offices near San Jose, CA. We know how to both attract your audience to your website AND how to convert some of them into leads for your business.

Quality is a subjective word that conveys different meanings to different people and even within different contexts.

For purposes of attracting traffic and generating leads, a quality post is defined as one that converts well.

Posts that convert well tend to have the following characteristics:

  1. Are numerous and sit along side their brothers and sisters (who are similar in nature and format).
  2. Are short enough to be quickly and easily scanned to see if the desired answer is present.
  3. Provides the answer to ONE question and one question only.
  4. Provides an answer that suggests contacting you for further information makes sense.
  5. Contains a Call to Action that meets the criteria of an effective Call to Action.

Need more traffic, more leads, and more business? You’ve come to the right place. We can help you. Get more information.

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