If your website calls to action ask your visitors to do things they are not willing to do, they will not do it.

Since having them take this action is where you leads come from, if they don’t do it, your lead flow is smaller.

For most businesses, the call to action involves loading a page, then either buying a product or making contact to talk about buying a service.

In this conversion process you ask your website visitor to load a form, which they then fill out (hopefully).

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After they take the desired action, you should throw up a Thank You page that (and this is really important) has a different URL than the form they loaded.

The purpose of doing this so you can define BOTH the form they load AND the Thank You page as goals within Google Analytics.

By doing this, you can see at a glance how many times the form gets loaded and how many times the form gets filled out.

If your completion rate is too low, you’re asking too much.

Having said that, of equal importance to what you ask is the format and structure of the post that precedes that asking. For more information on how to best format your blog posts to prepare your web visitors for your calls to action, select the link that appears earlier in this paragraph.

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