A recent headline reads:

85% of agencies set to increase inbound marketing to meet client demands

Wow!

What this means to me is Inbound Marketing is going mainstream. More and more people have heard of it and what it can do for them, and they want the benefits of it.

However, increased demand can have a short term negative effect, which is when demand increases faster than supply, prices go up.

Effective inbound marketing is already beyond the reach of most small businesses and new startups, and if it gets more expensive fewer businesses will be able to take advantage of it.

So what is a budget-minded business owner to do?

How do you do Inbound Marketing inexpensively?

You learn to do it yourself and the responsibility for either directly doing it or directly managing the remote writers you recruit rests with a member of your staff.

Either way, this “sweat equity” approach can get you the same results that an agency would (or better) at a savings of thousands of dollars each month.

The core success principals of Inbound Marketing are the same no matter if you do them yourself, you manage remote writers, or you hire a full-service agency, so when you need the benefits (more traffic, more visibility, more leads) but the cost prevents you from moving forward, learn how to be your own SEO consultant.

Does your business need more leads?

SEO Needs Link Building

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