Blogging for business (aka Inbound Marketing) is mostly about publishing

Business Blogs (Inbound Marketing): Engagement with Content

The big promise (or at least the stated intention) of social media marketing is people engaging with a brand.

You’ll find studies saying that 80% of social media users prefer to engage via social media networking website X (where X is Facebook, Twitter, or some such). As you can guess, these studies are generally funded by X.

As a brand, what will work best for YOU and create the greatest engagement for you.

Believe it or not, the answer is your business blog.

The more professionally sounding term of business blogging is Inbound Marketing, and there is a reason why it’s the most effective way to create engagement with future customers.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

The reason your blog is the best venue is two fold and they reinforce each other:

  1. Winding up your website via a campaign of content and publishing (to YOUR website) gets the attention of the search engines, which in turn bring you visitors via organic search. You know these visitors have an interest in your products and/or services BECAUSE they arrived via organic search.
  2. When they leave comments, you know exactly which topics interest them, AND by virtue of them updating your website (via a comment) they increase the visibility of your website to the search engines.

These two things together create a virtuous circle, where more content attracts more visitors, more visitors attracts more comments, more comments attracts more visitors, etc.

When your business needs more traffic, more leads, and more business, you want to learn from people who know how. When you ask us to provide our results, we do.

SEO Needs Link Building

 

Related Posts

Seeking Funding for Your Startup Starts with Customer Traction and Rev... Another Investor Pitch Event On Wednesday I attended another pitch event. This one was scheduled by Idea to IPO and the entrepreneurs were pitching t...
Why is Google Plus Different from All Other Social Media Marketing Pla... Google+ Integrates with the Rest of Google, Including Search And that last bit, the "including search" part, is what makes it different. In spite ...
How will we can cross-check whether our SEO campaign is working or not... The first tool I use in Google Search Console (the URL of which is google.com/webmasters/tools). The other is Google Analytics. See see a large ima...
Why Content plus Community is the Secret of Small Business SEO Success First, Understand Content Marketing is Not SEO While Content Marketing and SEO are different things, it's not an either or situation. You need both. ...
The Biggest Lie in Inbound Marketing? Content Sells A recent head says: The Biggest Lie In Inbound Marketing And the post then goes on to say what that biggest lie is. In summary: It require...

Leave A Response

* Denotes Required Field