No matter what, the very first piece of social media real estate I’d start with is a blog.
Chris Brogan / Founder, New Marketing Labs
Why does Chris say that?
Why do business blogs generate more leads than all other forms of social media marketing combined?
The plain and simple reason is that people who come to your website via organic search by definition have an interest in your product or service. After all, THEY found you.
If their search query did not match up with the content on your website, they would never have arrived at your website in the first place.
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Additionally, the single most important aspect of sales conversion, is having an audience who has an interest. Having an audience that is convertible.
No other form of social media marketing has this going for it.
So if you have time, effort, and/or money to put into social media marketing, the very first thing you do is to start generating useful and interesting content, on your website, under your URL, and you update it frequently (multiple times a day).
In other words, you start blogging.
Having said that, how you blog matters. Words are not enough.
Each and every post has to be properly formatted for good SEO, which while knowable to anyone, seems unknown to many.
When your business needs more traffic, more leads, and more business, talk to us. We can help.