As new social media networking sites become popular, a cry to up to use it to generate leads for your business. Each one has been considered “the next best thing” at some point.
I’m sure Pinterest has a use in lead generation, especially if what you offer is visual in nature, such as interior design services, or bathroom remodeling, or art.
However, knowing what I know about how real lead generation is facilitated by what is called Inbound Marketing (which is a fancy phrase for business blogging) AND having asked many social media experts for details on how many leads their social media efforts generate and having NEVER received a response to that question, I’m considering that it doesn’t.
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I’m certain Pinterest has a place in the marketing activities of businesses that sell things that are aesthetically pleasing, some examples of which are listed above.
However it should NEVER be considered to be a primary lead generation tool. Rather where it does make sense, it should be an adjunct, or a “bolt on” to your business blog.
Business blogging is what works, and we have the Inbound Marketing success stories to show this.
When your business more traffic, more leads, and more business…