Your business blog (which is sometimes labeled “Inbound Marketing” or “Local SEO Marketing” to sound more professional) is where your business gets the most payback in terms of social media marketing.
The reasons are fairly straight forward.
What sells is not content per se, and not engagement per se. What sells is solving people’s problems and it’s not enough to solve their problems, it’s necessary for them to understand that you can, and maybe how you can.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
Twitter is limited to 140 characters, which is not enough to explain how you solve their problem or include a call to action.
Facebook updates are metered by Facebook so we all don’t get overwhelmed. In an ironic twist on social media, the more Facebook friends you have, the less you see of each of them.
These problems go away when you use your business blog for engagement.
Properly done Inbound Marketing gets the attention of the search engines, which in turn brings your audience to your website. Some of them leave comments, which update your website, which in turns makes your site more authoritative to the search engines, which in turn brings you more visitors.
This virtuous cycle is very good for your business.
When your business needs more traffic, more leads, and more business, you want to learn from people who know how. We know how.