Need local SEO marketing services in or around Austin, TX?
Been shopping around? Confused about options?
Being confused is understandable. There is a lot of mis information floating around out there. It can be hard to know who to believe.
Let me first direct you to our Inbound Marketing Success Stories page so you can see that we do get results.
Now let me provide an overview of what Inbound Marketing (which is sometimes called SEO) is all about.
Much of the confusion stems from a misunderstanding of what it means to publish content to your website. While it’s true that if you publish articles and stories about you and your business that you are “publishing content”.
The problem is your clients and prospects care much less about you than they do about themselves.
Very Important Point #1
Talk about what and how your customer and prospect will be. Talk about what they can do. Then at the end of every post insert a little plug for your products or services.
I’ll use an example to illustrate the point.
Let’s say you’ve invited a hand held portable tripod alternative for use by people taking long exposure (or night time) photographs.
Your desired audience is NOT people looking for tripod alternatives. Your desired audience who like to take pictures. Photographers, both professional and amateur.
You will publish stories and articles about taking pictures. In some of your posts you will talk about camera stabilization.
But most important at the end of every blog post you will have a big visually obvious call to action button where you will give away an eBook about something photographers will find valuable in exchange for their email address.
You will then follow up via email, either through a newsletter, a DRIP campaign, or a marketing automation system.
Very Important Point #2
Something that adds to the general level of confusion is the fact that SEO marketing (local and otherwise) looks more like journalism than it does like marketing.
It’s important to think of your website as an online magazine targeted to people of a certain interest. However, instead of your online magazine being used to sell advertisements, yours is used to sell your products and services.
You don’t do this with ads per se, but with strategically placed statements and calls to action, which occur in every blog post (generally at the end).
What Does it Take to Rank Your Website for Local SEO
Publishing content (articles and stories) to your website that your desired audience will find interesting and useful.
Overlaying your marketing intention on top of your publishing activities so you turn website visitors into leads by capturing contact information (typically a name and email address), then staying in touch via email.
Learn More….SEO Needs Link Building