Attract More Who Buy by Attracting More Who Don't

Attracting More People to Your Website Who Buy, by Attracting More Who Don’t

Start Transcript

Hi, I’m Kevin with Inbound Marketing University.

Today’s Inbound Marketing minute describes how you increase the number of website visitors who are likely to buy, by increasing the number of website visitors who are not.

The principle behind this is that websites that are busier tend to rank higher.

Getting your website busier will improve your rankings in the search engine result pages.

The way you do this or one way to do this is to broaden the topic or set of topics that you publish about.

I’ll give you two specific examples. If what you sell is solar power systems for homes and commercial buildings, who is it that you’re writing for? You’re writing for home owners and you’re writing for commercial property managers.

What do they have an interest in? Home owners are interested in more than just solar power solutions. They’re interested in various aspects of home ownership.

Allow me to ramble for a minute. It could be stuff related to mortgages, lawn care, home repairs, water conservation, etc., etc.

A commercial facilities manager, they have an interest in various topics related to the management of commercial facilities.

By broadening your topic you bring people to your website who read articles about aspects of these topics that are NOT related to solar power.

You have an opportunity to have them see your call to action at the bottom of every blog post that says, “Hey, check out our solar power solutions,” or some form thereof.

Although it’s counter intuitive to some people that I talk to, you will generate more leads and sell more stuff by broadening your topic and attracting people to your website who will NEVER buy.

By virtue of them showing up, your website gets busier, and your website ranks higher.

You end up attracting more people who will buy.

To learn more contact us by leaving a comment below or you can click the link above to download our e-book, “The 7 Fundamentals of Being Found Online.”

Thank you.

End Transcript

SEO Needs Link Building



Related Posts

Local SEO Marketing Training | Effective Lead Generation Done by You Local SEO Marketing, Inbound Marketing, Content Marketing, etc. No matter what names people call it, I'm sure you've been told it's mysterious, confus...
Internet Marketing Strategy Preparation | How to Measure Conversion This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
How to increase blog traffic with controversial topics Lies, Damn Lies, and Statistics The topic of using controversy to grow blog traffic and generate leads is, in and of itself, controversial. I’ve r...
Lead Generation from Inbound Marketing and Weight Loss from Dieting ar... How Inbound Marketing and Dieting are Similar Mike Lieberman, of Square 2 Marketing, recently published a post in which he compares Inbound Marketing...
Focus on Process for Successful Traffic Attraction and Lead Generation... To Achieve Outputs, Measure Inputs Want 1,000,000 relevant visitors to show up at your website? Don't focus on the visitors, focus on the processe...

Leave A Response

* Denotes Required Field