lead geneation via inbound marketing

Attracting Leads and Customers through Inbound Marketing

There is no black magic to successfully attracting customers via the web.

Rand Fishkin, Founder of SEOmoz

Attracting leads to your business through Inbound Marketing is not magic, it’s content, publishing, and conversion.

And the best part is, anyone can learn to do it.

Here is an outline of how you do Inbound Marketing, which when localized to a specific geographic area is called Local SEO Marketing.

  1. You figure out what you want to say
  2. You figure out who you want to say it to (your ideal customer profile)
  3. You figure out how you want to say it
  4. You establish a publishing schedule
  5. You generate from 1 to 5 (3 is a good number) short focused posts per day (not too short)
  6. You ensure those posts are interesting and useful to people
  7. You ensure those posts are properly formatted for SEO
  8. You implement effective Calls to Action in every post
  9. YOU MEET YOUR PUBLISHING SCHEDULE!
  10. You do this post after post, day after day until you see the desired level of traffic and leads

No black magic. Just slow, steady, consistent, and persistent effort.

How does a stream of water carve the Grand Canyon? Persistence!

How do you attract your prospects and customers to your website?

Persistence is not the only important piece of the puzzle, but it may be the most important.

Need help learning how to generate leads for your business via Inbound Marketing?

Yes, I want more leads

 

Related Posts

Google Replaces Keyword Phrases with Semantic Search: Use it to Increa... The Switch to Semantic Search Up until whichever Google update includes semantic search (and I know by rudimentary testing it's not yet fully impleme...
Local SEO Marketing | Being Local | Universal Business Listing Universal Business Listing (UBL for short) is a commercial service whose purpose is to synchronize business directory details in various business dire...
This is why your inbound marketing strategy is failing Have you tried inbound marketing and concluded it failed miserably? Your next step should be to determine what went wrong.   You can, of course,...
Local SEO Marketing Questions: What Exactly is SEO? What exactly is SEO? SEO stands for Search Engine Optimization. Over the last several years there have been different definitions put forth as to what...
Landing pages best practices to increase conversions Does your small business struggle for conversions? Have you tried social media marketing? Have you tried online marketing? How well do your l...

Leave A Response

* Denotes Required Field