How to get the most out of analytics

Analytics- How to get started and put your data to good use

How you track your marketing efforts across all of your channels?

If you’re not, you need to get comfortable with analytics.

Analytics?

Analytics is extracting useful information for the reams of raw data about how people interact with your online updates.

Google Analytics reports on your website interactions.

Twitter Analytics reports on your twitter update interactions.

LinkedIn, Facebook, etc all have various form of analytics available to you.

What?

Analytics is more than a way to track how many clicks you get.  If you want to make sense of your online marketing efforts, you need analytics.

Getting comfortable with your analytics gives you insights from your data that gives you the best picture of how effective your marketing efforts are.

When analyzing your data, don’t just look how many clicks your content got. Look for trends, highs, lows, conversion activites, etc.

Why?

Analytic is more than just numbers. It allows you to make sense of the raw data. It allows you to extract insights into customer activity and behavior.

With analytics, you are able to see how your audience, your prospects, and your customer respond to you. How your messages are being received, shared, , or not.

So where do you start?

Google Analytics provides free online training.

Twitter provides an analytics dashboard that is fairly intuitive.

For other social media platforms start by Googling for the platform specific analytics and analytics training.

Take a look at your data. Start with your social media channels and your business website. Social media channels like Facebook, YouTube, Twitter and LinkedIn have good analytics built in.

Most small business marketers use social media networks to drive traffic to their website, but few diligently measure the effectiveness of those efforts. Do you?

Learn more here about generating leads online…

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