local seo inbound marketing agility via feedback and response

Agile Marketing – customer feedback – search engines

What is Agile Marketing?

Isn’t it interesting what happens when you give something a name.

Search Engine Watch published an article the other day about Agile Marketing.

Please allow me to summarize….

  • Notice customer feedback
  • Learn from it
  • Adjust your offerings
  • Repeat indefinitely

The fact of the matter is, we’ve been doing this since the beginning of commerce about 10,000 years ago.

In the past we called this: Listen, learn, adapt.

Some called it common sense.

But now it has a properly short memorably name…. Agile Marketing.

And… this is a good thing. Because when you name something, it comes into your conscious awareness.

So although on the one hand this pithy name seems kind of silly, its not.

The fact that this ancient common sense practice now has a name is a very good thing, because sometimes common sense isn’t quite as common as it should be.

In fact, this ancient common sense is now easier to do than ever, thanks to the very modern invention of Inbound Marketing, aka SEO Marketing. In the entire history of history there has never been another form of marketing that has provided quicker or more detailed feedback.

Now that this concept has been named, we should start seeing more and more of it, and that will benefit both merchants and consumers, which is a win/win for both.

So how does this relate to Search Engine Optimization?

It relates more to web site analytic’s. Via analytic’s you know which posts on your website best match what your visitors are searching for (those are the most popular posts). Pay attention to that, learn from that, and adjust your future activities on what you learn.

Need leads?

Then you should contact us. We know how to do this.

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2 Comments

  • Mia Sherwood Landau

    Reply Reply January 2, 2013

    You are so right! Giving something a name or a title somehow gives it credibility. Agile Marketing, that’s a good one. Thanks for bringing me into the new year with this critical concept, Kevin.

    • Kevin Carney

      Reply Reply January 3, 2013

      You are very welcome! When I first read an article I this I rolled my eyes, then I realized that because this simple and ancient concept was now given a name that sounds very modern and new that more businesses are likely to actually do this simply and ancient idea of “Agile Marketing”. Thank you for commenting.

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