Content Marketing is a Team Sport
Toiling away by yourself doing content marketing does get a little tedious. I publish new content every day (well almost), and keeping my self imposed publishing deadlines sometimes feels like something I could put off until tomorrow.
However, too much of putting off until tomorrow will cause your online audience to either grow more slowly or to even shrink.
The importance of publishing every day cannot be overstated.
Turning small business content marketing into a team sport helps significantly.
Big Businesses Have Teams
A big business with a larger marketing budget can afford to hire a team of people, whether they’re employees or one employee managing independent contractors. Either way, the team interaction is beneficial to staying motivated, finding new topics to publish about, and experimenting with new formats (such as video).
Small Business Need to Join Together Into Teams
How does a small business create a similar experience where the person writing for your website has help staying focused by positive interactions with others?
By joining a community of like-minded Content Marketing people, all working to grow the online audience of their businesses, who commit to helping each other.
The value of that commitment to helping each other will be explored further in the next section.
Most of your interaction with the community may be online, but if you can join or form a community that meets face to face once a week, so much the better.
The interactions you have with other community members will help you generate new ideas, as it will for the others.
So if your business can not afford its own team, join a virtual team of other small business people.
The SEO Value of “Sharing” Posts
From the perspective of SEO value, people sharing your posts means:
- They link to them.
- They comment upon them.
- They share them via social media (Google+ gives the greatest SEO boost).
When others do this for you, and you, in turn, do this for them, the SEO benefit to the entire community is enormous.
A strong search dynamic (that can be frustrating for new websites) is that being found via organic search requires having been found previously (having been linked to, commented up, and shared via social media).
The SEO value of sharing with the community is you and the other members help each other initially be found.
An aspect of SEO where small businesses can help each other is link building.SEO Needs Link Building