local seo inbound marekting lead generation for small business

Affordable Local SEO Marketing: Small Business Lead Generation

Your small business needs leads. You’ve heard some amazing success stories of Local SEO Marketing.

However, the problems are:

  • Effective local SEO marketing costs more than you can afford.
  • The stuff you can afford doesn’t generate leads.

What can you do?

You can learn to generate leads for your business through your website YOURSELF.

Anyone can do it. I’ve done. We’ve taught dozens of students how. You can learn too.

Don’t let anyone ever tell you local SEO marketing is complex and unpredictable. It’s not.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

The core activities of successful Inbound Marketing (of which Local SEO a form of subset) is content and publishing.

The basic principal here is before you can get the attention of real human readers, you must first get the attention of the search engines, and the way you do that is to publish.

You’ve probably heard the phrase “search signal” at some point. Search signals are those things that Google and the other search engines take into consideration when presenting web pages within search results.

No matter what technically detailed attribute of search signals someone may describe to you, the four strongest search signals are:

  • Quantity
  • Quality
  • Consistency
  • Longtevity

In summary, you get the attention of the search engines by publishing a lot of useful and interesting content, in small bite sized chunks, at regular intervals, for an extended period of time. And you keep doing it until your audience shows up.

Of course website traffic is not leads, so there is more you need to do than JUST content and publishing, but without the focus on content and publishing, conversion is irrelevant because there is no one to convert.

Let us teach you how to do this.

When your business needs more leads, you should talk to us. We can help.

SEO Needs Link Building

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