By definition, Inbound Marketing is you and your business being found by people who have an interest in your products or services.
The most effective way to do this is by attracting visitors to your website via organic search (one could say that walk by traffic to your brick and mortar store front is Inbound, but the sheer numbers of people who walk by will be very small compared to the numbers of people who find you online).
Zippe.biz provides Inbound Marketing services as well as teaches YOU to generate leads through Inbound Marketing on your own (with our guidance and coaching).
Some think the advantages of Inbound Marketing are clear and obvious, but they’re probably worth reiterating here:
- People who find you via organic search HAVE an interest in your products or services. If they did not, they would never have found you.
- Leads from Inbound Marketing are MUCH cheaper than leads from outbound sources (61% cheaper per a large Inbound Marketing tool vendor).
- Since your web visitors have an interest in your products or services already, they convert much more often than prospects you meet from outbound sources. Often twice as often.
Why exactly do they convert more often? Because they’re higher quality prospects.
The first step in any sales funnel is “Are they interested?”. With Inbound Marketing, you only meet them when they are interested, because if they weren’t they would never find you.
When your business needs more leads, you should talk to us. We can help.SEO Needs Link Building