This article is part of the larger series titled the ABC’s of Inbound Marketing. For access to the entire series select the link in the prior sentence.
Local SEO Marketing (and all other forms of Inbound Marketing) are THE MOST easily measured lead generation mechanisms available. Period!
Zippe.biz provides Inbound Marketing services as well as teaches YOU to generate leads through Inbound Marketing on your own (with our guidance and coaching).
You can EASILY measure the following:
- How many times you show up in SERPs (Search Engine Result Pages) for specific search terms.
- Your average position in the SERP per search term.
- How often your page is selected from the SERP.
- What URL those search terms are bringing people to.
- How many people arrive on your site via organic seach.
- How many people load your Contact Us form.
- How many people complete your Contact Us form.
- And more….
This information is incredibly valuable in your efforts to generate leads.
It allows you to make regular (I recommend no more often than monthly) course corrections in your efforts.
This is one of the reasons leads from Inbound Marketing sources are much cheaper (61% cheaper per a recent well quoted white paper) than leads from outbound sources.
When your business needs more leads, you should talk to us. We can help.SEO Needs Link Building