This article is part of the larger series titled the ABC’s of Inbound Marketing. For access to the entire series select the link in the prior sentence.
Not only does Inbound Marketing generate quality leads, it generates the HIGHEST quality leads.
The first step in any sales process is assessing interest. As Inbound Marketing is based on organic search, you don’t find your prospects, your prospects find you.
Because of this, you KNOW they have an interest in your product or service. If they did not, they would never have found you.
In general, leads from Inbound Marketing sources close twice as often as leads from other sources. When you think about what is said in the prior paragraph, this makes sense.
Your question should not be “Is Inbound Marketing right for my business?”, but rather “How do you get started?”.
You can get started with learning how, and doing it.
If you can create and send an email, you can generate the content needed for your Inbound Marketing effort.
The upfront cost is minimal, and the “cost” in any meaningful sense is you devoting your energy, time, and effort. Which will take you between 7 and 10 hours a week.
The question is not “Can you do it?”, but rather “Can you afford not to?”.
When your business needs more leads, you should talk to us. We can help.SEO Needs Link Building