local seo inbound marketing lead generation focused effort

ABCs of Inbound Marketing: Focused Effort Generates Results

Success requires focus

Success requires focus

This article is part of the larger series titled the ABC’s of Inbound Marketing. For access to the entire series select the link in the prior sentence.

One of the key secrets of success with Inbound Marketing is focus.

Initially focus your efforts on a niche you can fairly quickly obtain a high search ranking for, and expand out later.

Additionally, focus your efforts on doing the required work, which is not hard per se, but the consistency and persistence needed is hard.

Zippe.biz provides Inbound Marketing services as well as teaches YOU to generate leads through Inbound Marketing on your own (with our guidance and coaching).

Please review our success stories, read up on Local SEO Marketing, and read up on Inbound Marketing.

Let me first talk a little about focusing on a niche.

Let us assume for the sake of having an example that you sell travel vacation packages. If you publish content about “travel vacations” you will be in competition with too many other websites.

On the other hand, if you focus on Golf Vacations in Cabo San Luca, Mexico, you’ve drastically narrowed your niche, you will have far less competition, and it will be easier for you to obtain a high search ranking.

In terms of focusing your efforts; success in Inbound Marketing requires generating and publishing content. Good content, and lots of it.

Website that are updated multiple times each day attract more visitors and generate more leads than websites that are updated weekly.

In order for you to publish 3 posts a day, you need to knuckle down and focus. Having said that, it’s worth the effort, as leads from Inbound Marketing are drastically cheaper than leads from outbound sources.

When your business needs more leads, you should talk to us. We can help.

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