lead generation, inbound marketing

ABCs of Inbound Marketing: Effort Required to Generate Quality Leads

Lead Generation

Lead Generation

This article is part of the larger series titled the ABC’s of Inbound Marketing. For access to the entire series select the link in the prior sentence.

Turning your website into a lead generating machine does not come cheap. You either pay your dollars to a company who does it for you, or you learn how to do it yourself, and you do it!

You pay either way, with your money, or with your time and effort.

Having said that, leads from Inbound Marketing sources are 61% cheaper than leads from more traditional sources. So even though effort is required, they are the cheapest leads available anywhere.

So what does it take?

Our students find success when they write, schedule, and publish 25 posts per week. 23 of which are published to their website, and 2 of which are guest posted to other websites and link back.

I know this sounds like a lot. At first it takes you a long time, but as you come up to speed (should be 4 to 6 weeks) you should expect to devote 7 to 10 hours a week to this effort.

But since these leads are the cheapest available anywhere, you literally can not afford not to do this. Other forms of lead generation cost you more.

 

When your business needs more leads, you should talk to us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

 

 

 

 

Related Posts

Content Marketing Allows Small Businesses to Compete with the Big Boys... What is Content Marketing? Content marketing is a marketing through journalism. You publish articles and stories your desired audience finds inter...
How to capture, nurture and convert your leads Small businesses are no longer just focusing only on acquiring new potential customers. They spend their time and resources on nurturing their custome...
3 Trends in Inbound and Content Marketing in 2015 to Increase Traffic ... Where is Inbound Marketing Going? The Internet is awash in crap content, which uses many words to say practically nothing, because not that long ago,...
How Evergreen Posts Help Generate Business Leads via Inbound Marketing Evergreen posts are posts that never get out of date. They provide information that is always relevant. As such, they help turn your website into a s...
Using Event Tracking to Measure Your Inbound and Content Marketing ROI Using Analytics Event Tracking to Measure Effectiveness Anything that allows you to measure the effectiveness of your Inbound Marketing and Content M...

Leave A Response

* Denotes Required Field