ABCs of Inbound Marketing: Interaction above Social Media

Audience Interaction!

Audience Interaction!

This article is part of the larger series titled the ABC’s of Inbound Marketing. For access to the entire series select the link in the prior sentence.

You and your business want interaction and engagement with your audience. This is the big hype of why you absolutely, positively, MUST have a presence on social media.

However, what is sometimes not said is the absolute king of social media, the absolute best Internet real estate on which to gather your audience, the one best place to experience audience engagement, is YOUR website. More specifically your BLOG.

First, it’s important you understand that Inbound Marketing is built on top of your business blog.

The central activity of Inbound Marketing is generating fresh and useful content. An activity we sometimes call Blogging.

The reason your blog is the right place is because YOU control the content of your blog. Your blog attracts people who have a real and genuine interest in what your website talks about, which should be ways people use your products and/or problems your service solves.

An ancillary (but no less valuable) reason is every time someone submits a comment that is a website update for the search engine robots to notice. And every time you respond that is another one. So a steady stream of comments to your website improves your website ranking.

Then once your crowd starts to show up, it’s imperative that:

  • You notice (someone MUST monitor incoming comments).
  • You respond
  • You engage

If someone asks a question in a comment, it’s appropriate to try to engage them in conversation. You can always just answer, but it makes more sense to end your response with another question. You might just get something interesting in return.

Not only is this not hard, it’s the easiest way to attract a meaningful (and from a business perspective that means convertible) audience with whom to interact.

When your business needs more leads, you should talk to us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

 

 

 

 

Related Posts

Worth of inbound marketing to small businesses towards success. Importance of inbound marketing to small business As a small businesses owner, it will help you to realize the effectiveness of inbound marketing i...
How to write effective case studies for your organization Customers always depends on research when making a decision on whether to buy from you or your competitors. At this stage, case studies are effecti...
What is SEO and How does it differ from Inbound Marketing? You've certainly heard the terms Inbound Marketing and SEO, but as the terms are used in different ways by different people, you may be uncertain as t...
Growing Your Audience and Generating Leads with a Single Topic Blog The Secret to Success is Owning Your Niche A recent post published to Famous Bloggers titled How A Small Single-Topic Blog Can Pave Your Way To A Pow...
Inbound Marketing Leads Cost Less Than Leads from Outbound Inbound Marketing leads are so much cheaper than leads from outbound sources that the former Chief Marketing Officer at McDonald's (M. Lawrence Light)...

Leave A Response

* Denotes Required Field