Webmasters Tools from Google gives you a Google-eye view of your website.
This matters for a variety of reasons:
- Most of your organic traffic WILL come from Google. You’ll see.
- If Google is experiencing errors crawling your site, you need to know so you can take action.
- You can easily monitor:
- what terms your site ranks for
- how well it ranks for those terms
- what pages are associated with each term
That latter one is really useful. When monitoring for search ranking, select Search Queries, either:
- from the menu on the left of the screen: Search Traffic > Search Queires
- from the center column of the main display
When you scroll down below the graph, you see a table of useful data:
- Query: The phrases people are entering into search boxes for which your site is ranking
- Impressions: How many times during the specified time period your site appeared in a SERP for this phrase
- Clicks: How often your webpage was selected from the SERP
- CTR: Click Thru Rate, this is just Clicks divided by Impressions
- Avg. Position: This is important. This is the average position within the SERP.
Average Position does not directly translate to page number but does give you an indication of how well your site is ranking for each of the phrases it is ranking for. Your objective is, of course, is for your site to rank higher and higher for phrases relevant to your products or services.
You probably don’t want to check every day, as you may drive yourself crazy. Some days your ranking increases, some days your ranking decreases. What matters is week by week, your site climbs the rankings, and it does take time. This tool allows you to see it happen so every before you attract gobs of visitors, you can see progress, which helps you know your efforts are working and you need now persevere.
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