Did you know your blog post title is the most valuable SEO real estate of your entire blog post?

Why is this?

Because Matt Cutts say blog post titles are REALLY important!

The prior sentence was an attempt at humor and may not have come through well in a blog post.

The reason Matt Cutts says so is because search engine spiders pay particular attention to meta data, one of which is the title.’

You have 60 characters to use for your blog post title. Use them effectively.

What does it mean to use the blog post title space effectively?

  1. Use as much of the space as your reasonably can. 70 characters is 7 to 8 words. This gives you multiple combinations of words people are likely to enter into a search engine.
  2. Focus on nouns. Avoid verbs, adverbs, articles, and prepositions. People may enter “How to” at the beginning of a search, but it’s a waste of title space. Consider it implied.
  3. We love numbers. “5 tips”, “8 ways”, “12 ideas”, etc, etc. I personally do not know why the human mind goes for this, but it does, so take advantage.
  4. Imply a benefit. Benefits interest everyone.
  5. State what the post will talk about. This one may seem obvious but I’ve seen so many posts where they author seems to belief a good title is ALL you need. You need the words that appear in the title to also appear early in the post, so create a title that actually describes what the blog post talks about.

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