Online marketing trends for small businesses

5 Proven Online Marketing Strategies for Small Businesses

As a small business, there are some online marketing strategies that can really help you translate your actions into a high-return at a realistic cost.

Inbound Marketing

Inbound Marketing allows small businesses to operate transparently and communicate flexibly, and enables clear business to world communications.

This is done through your blog, your YouTube channel, and social media.

With Inbound Marketing, emphasize is on how to earn your potential customers attention.

This is accomplished by producing fresh content on your business website and actively engaging on social media networks.

Marketing Automation

It is easier for your small business to nurture leads obtained through Inbound Marketing with one marketing automation tool.

For more details on getting started with marketing automation in your small business check it here.

Responsive Web Design

We live in a mobile-driven world.

Responsive web design for small businesses takes a mobile-first approach.

Responsive webs design takes the development of creating a singular websites that can be accessed on any device.

Remember that your consumers are increasingly accessing your business websites searching for the information about your product or service via smart phones and tablets.

Video marketing

Video marketing is on the rise. Experimenting using video as a content medium pays off as video takes its place as a primary content format.

Video marketing for small businesses is a really cost-effective way for small businesses to generate quality leads. This is due to the costs of making video having plummeted in recent years.

 

In conclusion, you need content (of various format) to attract visitors and generate leads, and you need marketing automation to make nurturing those leads easier.  Learn more here…

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