How to create your call to action for higher conversions

3 Ways to generate more leads with better calls-to-action

Small businesses mostly overlook one major factor of Landing Pages – THE CALL TO ACTION.

Many small businesses omit or mess up their call to action and thus miss out on conversions.

If you have issues with your call to action or if you want to increase your conversion rate using your call to action button then the following is what to consider.

Do not assume your visitors will “figure it out”.

Not only must you tell them what action you want them to take, you must tell them how to take it.

Keep your call to action short.

Make your call to action button be of two to five word. Get straight to the point with your call-to-action and use headlines and images to provide additional information.

Show the values of taking the action.

Otherwise known as “what’s in it for them”?

Your call to action must explain its value to your leads. Therefore, use some few words to explain the value of your call to action.

Show urgency on your call to action.

It is normal that people are more likely to act when there’s a sense of urgency.

On your call to action button, indicate some sense of urgency to make your readers to take action as soon as possible. Try this and see a boost in your conversion rate. Use words like today, Now etc.

It may seem surprising, but studies show that simply using a word the conveys urgency improves conversions, even when there is no real sense of urgency. Try it.

 

So with the above considerations, create a couple different options, and then measure to determine which version of your call-to-action is more effective for your small business.

 

Learn more here….

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