How to create your call to action for higher conversions

3 Ways to generate more leads with better calls-to-action

Small businesses mostly overlook one major factor of Landing Pages – THE CALL TO ACTION.

Many small businesses omit or mess up their call to action and thus miss out on conversions.

If you have issues with your call to action or if you want to increase your conversion rate using your call to action button then the following is what to consider.

Do not assume your visitors will “figure it out”.

Not only must you tell them what action you want them to take, you must tell them how to take it.

Keep your call to action short.

Make your call to action button be of two to five word. Get straight to the point with your call-to-action and use headlines and images to provide additional information.

Show the values of taking the action.

Otherwise known as “what’s in it for them”?

Your call to action must explain its value to your leads. Therefore, use some few words to explain the value of your call to action.

Show urgency on your call to action.

It is normal that people are more likely to act when there’s a sense of urgency.

On your call to action button, indicate some sense of urgency to make your readers to take action as soon as possible. Try this and see a boost in your conversion rate. Use words like today, Now etc.

It may seem surprising, but studies show that simply using a word the conveys urgency improves conversions, even when there is no real sense of urgency. Try it.

 

So with the above considerations, create a couple different options, and then measure to determine which version of your call-to-action is more effective for your small business.

 

Learn more here….

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Why Is It So Hard to Rate Small Business Online Marketing Services? Internet Marketing is Incredibly Measurable Even with the free version of Google Analytics, it is possible to report on Online Marketing detail and t...
How does Social Media Marketing Fill Your Sales Funnel? The basic paradigm of social media marketing is gather, engage, sell.GatherYou want to attract your audience to your website. The absolute best fo...
Internet Marketing Strategy Preparation | Who is Your Audience? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks...
Local SEO Marketing: Content Trumps Big Advertising Budgets Joe Pulizzi published a very interesting and insightful post about Content Marketing today on LinkedIn.To gel his article down to it's essence:Lo...
How to effectively interact your customer with live chats Everyone, and every company needs the right tools for the job.When it comes to real time communication with your prospects and customers, you need...

Leave A Response

* Denotes Required Field