It is very important to capture email addresses on your website and follow up with leads through email marketing or preferably marketing automation.

The Importance of Capturing Email Address on Your Website

Start Video Transcription

Hi,.

I’m Kevin with Inbound Marketing University.

Today’s Inbound Marketing Minute talks about the importance of capturing email addresses on your website.

Those studies that show things show that what works in terms of converting people you don’t know into paying customers online is the attraction of people to your website through Inbound Marketing and staying in touch with those people through email.

That email is much more effective at converting website visitors into paying customers than social media is.

The way you capture email addresses is to subscribe to any one of a number of different email marketing services such as Constant Contact, MadMimi, MailChimp, etc.

And on the email marketing providers website you create a form that you embed in your website.

You want to put it in strategic places, typically in the blog sidebar where it’s always there, and you want to use it for what’s called gated content.

You have a video that makes a point that people should watch, you have an eBook that people might want to download, and in exchange for access to that content, you capture a name and an email address.

Above, right about there you’ll see something pop out. Click it and it goes to a blog post that shows in some detail how you capture email addresses using an email service provider and a form on your website.

For purposes of this example I’ll be using WordPress and MailChimp, but the ideas are applicable independent of which email marketing service you use, and which…. Well use WordPress, I mean don’t not use WordPress.

That would be silly.

So please take a look at that blog post.

If there’s more you’d like to know leave a comment below, or fill out a oCntact Us form…. Or fill out THE Contact Us form on our website which is InboundMarketingUniversity.biz.

Thank you.

End Video Transcription

For more information, visit our website at InboundMarketingUniversity.biz.

Or select the button below.

Contact Us

 

 

Related Posts

What SEO Technical Audits Fail to Report About the Find-ability of You... https://youtu.be/gih-KtBKIMY Start Video Transcription Hello. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketi...
Video: Introduction to Inbound Marketing https://youtu.be/WnaDqU0NeSg Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
An Overview of Small Business Email Marketing (that Works Well With In... https://youtu.be/Xz7C-Q3McaE Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
How do industry thought leaders help you with content curation? How do industry thought leaders help you with content curation? https://youtu.be/LKNXdZ9JoTU Below is the transcript of the above video for those ...
What is the relationship between Blogging and Social Media Marketing? https://youtu.be/EYNdiOQQ23g Start Video Transcription Hi, I’m Kevin of Inbound Marketing University. Today’s Inbound Marketing Minute is ...

Leave A Response

* Denotes Required Field