What is the purpose of a web page?

Google Search Quality Ratings: What is the purpose of a webpage?

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages

For you to write quality content, it helps to know what Google means by “quality”. Hence this series of posts.

The most important concepts here are:

  • Every page on the Internet is created for a purpose.
  • No one purpose is more important than any other. Encyclopedia pages are just as important as comic strip pages.

The Page Quality rating is not determined by the purpose of a page, with one important exception, listed below.

Pages generally are created to help user but pages can be created for other reasons, such as entertainment or to collect money, which is fine.

Some pages are created to harm users, which is NOT fine. These pages get the lowest rating possible.

To determine how well a page achieves its purpose, understand what criteria is  important to consider when evaluating that particular page.

In order to understand the rating of a website, you must 1st understand the purpose of the website.

Common helpful page purposes include (but are not limited to):

  • To share information about a topic.
  • To share personal or social information.
  • To share pictures, videos, or other forms of media.
  • To express an opinion or point of view.
  • To entertain.
  • To sell products or services.
  • To allow users to post questions for other users to answer.
  • To allow users to share files or to download software.
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