Characteristics of High Quality Pages

Google Search Quality Ratings: Positive Reputation and A High Level of Expertise/Authoritativeness/Trustworthiness (EAT)

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages

Google Search Quality Guidelines gives us clues into how Google determines quality.

Google states that A High quality page has one or more of the following characteristics:

  • High level of Expertise, Authoritativeness, and Trustworthiness (EAT),
  • A satisfying amount of high quality MC.
  • Satisfying website information and/or information about who is responsible for the website.
  • Positive website reputation for a website that is responsible for the Main Content on the page.

In this post, we pay special attention to positive website reputation and expertise, authority, and trust, and how these factors affect ratings.

Positive Reputation and High-Quality Ratings

Google states that Reputation is an important criteria when Google Quality Raters use the High rating, and the Reputation of the website informs the EAT of the page.

While it is possible for a website with no reputation to have it’s webpages rated as “High quality”, when a website has a negative reputation, the webpages can not be rated as High.

A positive reputation from an agreement of topic experts is how a page deserves the quality rating of High. Having said that, the standard for expertise depends upon the topic of the page.

A High Level of Expertise/Authoritativeness/Trustworthiness (EAT)

Remember there are expert websites of all types, even gossip websites, fashion websites, humor websites, forum and Q&A pages.

When you’re publishing blog posts, how do you project a high level of expertise in what you publish?

As Google instructs their quality raters to take this into account, you need to think about this.

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