Characteristics of High Quality Pages

Google Search Quality Ratings: A Satisfying Amount of High Quality Main Content

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages

The portion of a webpage where the Google “Quality” criteria matters is in what they call the Main Content.

Google employs raters (humans) who analyze sites for quality to identify high and low quality sites.

In the instructions provided to these raters, Google gives clear instructions on what “high quality” means.

From our previous post on search quality rating, we discussed the main characteristics of a high quality page.

In this article, we discuss how Google describes A Satisfying Amount of High Quality Main Content.

According to Google:

The Main Content is where what they call EAT is demonstrated. EAT stands for Expertise, Authority, and Trust. Within the main content of the site, the writer demonstrates their knowledge of the subject matter (expertise), while Authority and Trust are actually attributes of the website and brand behind it. Authority and Trust are the result of publishing a steady stream of high quality content over time.

The sentence below is taken directly from the Google instructions to their raters.

Creating high quality main content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill.”

This is because, for main content to serve its purpose, it must demonstrate an in-depth level of knowledge on the topic.

High quality pages should aim to educate, inform and/or entertain.

Another important sentence from that Google instruction document is.

“High quality Main Content must be factually accurate for the topic and must be supported by expert consensus where such consensus exists”.

This is one of the reasons that external links are important in every blog post. You are quite literally citing a source to substantiate the statements you make.

Focus on creating content serves the needs of your target audience.

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