Google Analytics is free software provided by Google to help us monitor measure activity on our websites.

It has more features than I can list in this short glossary entry, but it becomes easy to know things like:

  • What sources of traffic bring people to your website.
  • What pages on your website people are loading.
  • What geographic areas people who come to your website live and work in.
  • How often your pre-defined website goals are obtained.

You can track activities like:

Loading your Contact Us page
Completing your Contact Us page
Watching a video
Downloading an eBook
Etc

To use Google Analytics you first create an account and setup for your website at Google.com/analytics. You then install the “tracking code” on your website.

There is so much to know about Google Analytics that Google offers online classes at Google Analytics Academy, which is hours of video tutorials and quizzes.

Having said that a basic understanding of the main capabilities and reports can be grasped quickly and easily just by selecting the various screens and reports.

While it is possible to “drown in data”, don’t let that blind you to the fact that there are some real gems of information that are easy to get to, such as the reports I listed at the top of this blog post.

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