What is Google Analytics?

Google Analytics

Google Analytics is free software provided by Google to help us monitor measure activity on our websites.

It has more features than I can list in this short glossary entry, but it becomes easy to know things like:

  • What sources of traffic bring people to your website.
  • What pages on your website people are loading.
  • What geographic areas people who come to your website live and work in.
  • How often your pre-defined website goals are obtained.

You can track activities like:

Loading your Contact Us page
Completing your Contact Us page
Watching a video
Downloading an eBook
Etc

To use Google Analytics you first create an account and setup for your website at Google.com/analytics. You then install the “tracking code” on your website.

There is so much to know about Google Analytics that Google offers online classes at Google Analytics Academy, which is hours of video tutorials and quizzes.

Having said that a basic understanding of the main capabilities and reports can be grasped quickly and easily just by selecting the various screens and reports.

While it is possible to “drown in data”, don’t let that blind you to the fact that there are some real gems of information that are easy to get to, such as the reports I listed at the top of this blog post.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Pillar posts A pillar post is one that is well researched, well written, longer (than a snippet post) and reads more like a white paper or tutorial than a snippet....
Customer Journey The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main pu...
SEO (Search Engine Optimization) SEO stands for Search Engine Optimization. In common usage the phrase seems to have different meanings to different people. There are two defini...
Plugins WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the ...
Inbound Marketing Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and inter...

Leave A Response

* Denotes Required Field