backlinks, inbound marketing, seo

Back links

Back links are links from webpages on sites other than your site, than “link back” to pages on your website.

The image above should help illustrate the idea.

Back links are critically important to the success of your SEO.

In the early days of Google, back links were THE search signal, and while there are now 220+ (or so) individual search signals, back links are one of the most important.

However, don’t expect anyone to link to content that isn’t really good.

You need back links for your website authority to rise and for your content to rank, but to do that you need to publish stuff people are willing to link to.

If your website consists of nothing but fluffy light content that doesn’t really say anything, don’t be surprised if no one links to you.

The articles you want people to link to should be your best pillar posts, which should be so good that people don’t mind when they receive a content promotion message from you.

Obtaining back links also does not happen overnight, nor does it necessarily happen on it’s own.

The “recipe” is fairly straight forward, but like all things worth having, takes time and effort:

  1. Publish quality content.
  2. Promote it via social media and email.
Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Google Plus  Google Plus is the social media networking site from Google. In the same way that Facebook is at facebook.com, Google Plus is at plus.google.com. H...
Plugins WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the ...
Snippet Post Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, ...
Google Analytics Google Analytics is free software provided by Google to help us monitor measure activity on our websites. It has more features than I can list in t...
Customer Journey The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main pu...

Leave A Response

* Denotes Required Field