Email marketing best practices for small businesses

Practices for creating emails that will help you grow your list

Many people now recognize the importance of email marketing to their business, now that technology for email marketing is both cheap and easy to use. For both big and small businesses, email is now the basis of moving prospects through their sales funnels.

However, to be effective your emails must be opened.

This post explains how to do that.

Establish your target audience

When it comes to email marketing strategy, the first step is establishing who you want on your list. By establishing your target audience, it is easier for you to personalize and customize the email’s you send.

When establishing your target audience, consider the basics of creating buyer personas.

Create killer headlines

When creating the email itself, subject line is what really matters. Remember that 33% of people open emails based on the subject line alone.

Many people also share email’s with others based solely on the subject line.

The best primer we’ve found on creating strong headlines is from Sean D’Souza of Psychotactics.

Draft the email

From personalization and customization, include personal elements such as your audience name, company or website. Its not a must to personalize every aspect of your email. I line or two will make your audience feel considered.

End on a cliff hanger.

There is a reason serialized TV shows end every episode on a cliff hanger. It causes people to want to watch the next episode. For great examples of excellent cliff hangers, read The Hunger Games (the cliff hangers are lost in the movie version).

Once you follow the above discussed steps, believe you me, you will see your engagement levels with customers increase.

Learn more here about generating leads online…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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