Blog or Newsletter? Seriously?
Every time I see a post like the one I link to below, I’m curious if the author is really serious.
The question being posted is should you blog OR should you send out a newsletter?
It doesn’t look like it’s intended to be satire, but at the same time it presents a false choice as if it was valid.
I’m guessing your landing pages are on your website. As such having people come to your website is a good thing. Why will they come? To learn stuff, to find stuff, and to do stuff.
Studies show 51% of website visitors arrive via organic search. 40% of revenue comes from these organic search visitors.
What are they coming to visit? The good stuff! Generating and publishing the good stuff is blogging.
You need to blog.
Other studies show…
The most effective form of lead nurturing (where effective means people buy) is email.
If you Google for Marketing Automation, you’ll find a lot of marketing automation companies who specialize in email. They all do some form of social media, but their core is keeping in touch via email.
You need a newsletter.
You need to blog to attract your audience to your website via organic search. You also need to do it right (by the way, I can teach you). Conversion is the step by step process of people becoming customers. People often do not buy right away. They need to learn more, think about it, take their time. You need to stay in touch with those people.
As a result what we do on our websites is ask people to subscribe to our newsletters, then we stay in touch via those newsletters.
Those darn studies….
Clearly show that what works best is attracting leads via organic search, then nurturing those leads via email.
Learn more…SEO Needs Link Building