Marketing Automation Tools for SMBs

Marketing automation is catching on. Internet searches for the term “marketing automation” have increased 50% in the past year.

Hubspot is the leader of this pack, with 75% of it’s reviews coming from what they consider to be SMB (Small to Medium Businesses) which is defined as businesses with fewer than 50 employees.

I know a lot of small business owners, and I know very few have 50+ employees in their businesses. Most I know have 5 or fewer.

That being the case, HubSpot pricing is too high for them. They’re priced out of the benefits of these marketing automation tools.

Other popular marketing automation tools that are also priced too high for very small business are:

  • Marketo
  • Pardot (Salesforce)
  • Act-On
  • Eloqua (Oracle)
  • ExactTarget (Salesforce)
  • InfusionSoft
  • Silverpop
  • IBM Unica
  • Adobe Neolane

Marketing Automation Tools for Very Small Businesses

What do you do if you’re a very small business and you want the lead nurturing advantage these tools provide.

Clearly you use other tools, but which?


X2Engine provides a marketing automation tool that is provided over the cloud, or as what we call Software as a Service (SaaS).

It starts at $12 per month per use and if setup assistance is needed it generally runs around $500.


Soffront is another SaaS marketing automation tool that also starts around $12 a month.


The new kid on the blog is Respondr, a marketing automation tools with an excellent user interface that starts at $49 per month per business (this tool is not priced per user).


There are vendors who service the lowest end of this market, and those are the vendors for you. I you know of more inexpensive marketing automation vendors, please leave me a comment below.

Learn More…

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