How to make your email marketing strategy more effective

How to make your email marketing strategy effective with salesforce

How much time do you spend writing emails?

Your email marketing strategy is like the backbone of your lead nurturing. Email is one of the best ways for businesses to build relationships with potential customers.

The main reasons are:

  • It’s cheap (compared to other forms of lead nurturing)
  • Done right, it works!

If your sales people are spending excessive time drafting emails for your leads, this can drag down y0ur overall performance.

To increase the efficiency, consider implementing Salesforce Engage.


Salesforce Engage is a high end marketing automation solution from Pardot (not Salesforce) that among other things makes it easy to create reusable scripted email messages saves as templates.

Be aware, as a high end marketing automation product, it’s not cheap. But for businesses that can support their lowest tier at $1,000 a month, you won’t find a better package.

This allows your sales people to not only get back to prospects quickly, but to do so with well written and personalized email messages.


With email templates ready, a prospect email can be created, personalized, and sent in less than a minute.

Whether it’s an introduction, a warm lead hand off, or an email scheduling a next appointment, having scripted templates make this communication easier and more effective.


You can also build sophisticated marketing automation flows that allow you to send email that is very relevant to what your prospect most recently viewed on your website.

This allows you to NOIT send out one general piece of content to all prospects expecting great results. This allows you to be much more relevant in your emails based on what content they engaged with.


With Salesforce Engage, you are able to see which emails get the best responses and you are able to split test different email messages for use at the same step in your marketing automation flows.

Learn more about generating leads through your website……

Download the eBook: The 7 Fundamentals of Being Found Online

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