How to make your email marketing strategy more effective

How to make your email marketing strategy effective with salesforce

How much time do you spend writing emails?

Your email marketing strategy is like the backbone of your lead nurturing. Email is one of the best ways for businesses to build relationships with potential customers.

The main reasons are:

  • It’s cheap (compared to other forms of lead nurturing)
  • Done right, it works!

If your sales people are spending excessive time drafting emails for your leads, this can drag down y0ur overall performance.

To increase the efficiency, consider implementing Salesforce Engage.

SALESFORCE ENGAGE

Salesforce Engage is a high end marketing automation solution from Pardot (not Salesforce) that among other things makes it easy to create reusable scripted email messages saves as templates.

Be aware, as a high end marketing automation product, it’s not cheap. But for businesses that can support their lowest tier at $1,000 a month, you won’t find a better package.

This allows your sales people to not only get back to prospects quickly, but to do so with well written and personalized email messages.

BEING FIRST

With email templates ready, a prospect email can be created, personalized, and sent in less than a minute.

Whether it’s an introduction, a warm lead hand off, or an email scheduling a next appointment, having scripted templates make this communication easier and more effective.

BEING RELEVANT

You can also build sophisticated marketing automation flows that allow you to send email that is very relevant to what your prospect most recently viewed on your website.

This allows you to NOIT send out one general piece of content to all prospects expecting great results. This allows you to be much more relevant in your emails based on what content they engaged with.

BEING PRODUCTIVE

With Salesforce Engage, you are able to see which emails get the best responses and you are able to split test different email messages for use at the same step in your marketing automation flows.

Learn more about generating leads through your website……

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Personalize Content Marketing with Automation Software that Walks Visi... Personalized Content Marketing Personalized content marketing simply means that content you bring to the attention of a website visitors differs depe...
Content Marketing Efforts MUST include Email for Customer Engagement Why Email Marketing? That's Not Inbound? Those who know me well know I'm a huge proponent of Inbound Marketing, to the exclusion of other forms of di...
How to use A/B testing for better reputation and engagement But what is A/B testing? Is a way of determining which of things perform better on emails, between different landing pages, and even between differ...
How important is marketing automation to starter businesses? Is marketing automation for startups a must have? Yes. Email marketing is one of the most important tools in  any marketing professional's arsen...
Best ideas on how to make your newsletters worth reading When people hear about newsletters, they start thinking "boring!". Small business newsletters don’t have to be dull. Your newsletters should have v...

Leave A Response

* Denotes Required Field