How can small business improve their email marketing strategy?

How to improve your email marketing strategy in easy steps

Social media networks are an integral part of today’s marketing but email marketing strategy is not dead as some people say.

Today’s customers look for solutions and are willing to get email from businesses when they perceive the email’s provide value.

Small businesses especially depend mostly on email marketing to keep their product and/or service in the forefront of their customers’ (and prospects) minds.

We often receive emails from small businesses from  their daily updates and/or monthly newsletters but unfortunately we see a lot of mistakes.

So how can you can you design emails to get more engagement?

This article will give you some easy steps on how to improve your marketing strategy.

Subject lines matter

Catch your customers attention with subject lines that are under 70 characters, are formatted as a question which is open ended, and implies some form of promise. By reading you’ll: find something, learn something, or at the very least be entertained.

Link your image

People like visuals. Therefore, make sure that you link your images and visuals back to your website. This helps you increase your click through rate.

Put great value in your email

Make your that every email you create is valuable to your readers. Before you click that send button, ask yourself, what is the reader going to benefit from his mail? Send that email if only you can answer that question, and it’s a good answer.

One of the best ways to do this is to answer questions given to you by real prospects and customers.

Make your email personal

Your email should be from someone who can be contacted by simply hitting “reply”. You also want to use customers first names in the email body and if possible in the subject line.

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