How do you build your business email list?

How to improve the health of your business email lists

Poor email marketing practices can be VERY costly, yet small businesses continue to make some really dumb mistakes that cost them visibility, and sales.

An email marketing strategy is not enough. Your weekly practices must be consistent with that strategy.

Let’s start with a discussion on the health of your email list (or more likely lists).

Poor management of your email lists directly reduces your effectiveness and your revenue, by reducing your number of email subscribers.

Factors to consider when analyzing your email list.

Typos or Duplicates

Typos affect your email campaign deliver-ability by sending messages to the wrong recipient and duplicates affect your small business character and trustworthiness by sending the same email twice to the same recipient.

Typos and duplicates are mistakes that occur due to poor management of your website forms. Therefore avoid this by verifying your email.

Bounce Rate

To experience successful email marketing campaign with conversion, identify all your bounces and deal with them accordingly. Remember that messages that are not properly delivered can never be read.


Your emails should be relevant and interesting.

Avoid boring and avoid the long long long long form newsletter. Does anyone ever actually read them?

Conversion Results

Get personal with your potential customers.

Personalized email messages to prospects improves click through rate by 14%.

Therefore, by segmenting and personalizing your email improves click through rate.

Re-engaging Inactive Subscribers

If your emails are not being opened, your subjects lines are not enticing enough. If you have a group of people who don’t open your emails, but them all into one list or segment and test subject lines on them (not too often) in an effort to bring these people back.

Learn more here…

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