How do you build targeted email campaigns?

How to be more relevant with your customers-targeted email

Have you segmented your lists? Targeted email campaigns improve conversions and boost revenues.

If you don’t know the importance of sending segmented emails, you are missing opportunities to increase your ROI.

People are different and react differently to the same approach.

So what are the benefits of sending targeted email messages within your email campaigns?

Relevance

Customers will break with your brand if they receive non-relevant messages.

Don’t send emails that are too generic and obviously sent to everyone.

Relevant messages count for customer retention. It also increases your click-through and conversion rates.

Target emails are good for email reputation

Avoid being caught in spam folders by sending target and relevant emails.

Trustful relationship with the customer

Show your customers that you value them with highly relevant emails. When they receive relevant emails, it’s more likely that they will engage with it.

How to build targeted email campaigns

Define your goals, then choose your segmentation criteria. Take the advantage of marketing automation to make your work easy. You can segment your client by job, company size etc.

The next step is to create target content for each group. Remember that your content must be extremely personalized according to the segments.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

The Effectiveness of Marketing Automation DRIP Campaigns What is a DRIP Campaign? It's where you continuously contact someone (generally via email but I suspect tools that do this will incorporate social me...
Link Network: How Does Google Knows a Link Was Paid For or Not? Google Doesn't Like Bought Links, but How do They Know? When you read articles in the various trade publications you see a lot of press about the imp...
Inbound Marketing Generates Leads you then Nurture with Marketing Auto... Lead Generation vs Lead Nurturing This post describes the differences between lead generation and lead nurturing, but first let me describe briefly w...
How to get people click your email and read the content It’s said that you don’t have a second chance to make a first impression. With email marketing, your subject line is the first impression and therefor...
How to measure your email marketing success. Small business marketing With so many business competing for the limited consumers available, a small business that uses email marketing to send out high-quality and relevant ...

Leave A Response

* Denotes Required Field