How do you build targeted email campaigns?

How to be more relevant with your customers-targeted email

Have you segmented your lists? Targeted email campaigns improve conversions and boost revenues.

If you don’t know the importance of sending segmented emails, you are missing opportunities to increase your ROI.

People are different and react differently to the same approach.

So what are the benefits of sending targeted email messages within your email campaigns?


Customers will break with your brand if they receive non-relevant messages.

Don’t send emails that are too generic and obviously sent to everyone.

Relevant messages count for customer retention. It also increases your click-through and conversion rates.

Target emails are good for email reputation

Avoid being caught in spam folders by sending target and relevant emails.

Trustful relationship with the customer

Show your customers that you value them with highly relevant emails. When they receive relevant emails, it’s more likely that they will engage with it.

How to build targeted email campaigns

Define your goals, then choose your segmentation criteria. Take the advantage of marketing automation to make your work easy. You can segment your client by job, company size etc.

The next step is to create target content for each group. Remember that your content must be extremely personalized according to the segments.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

The 2 Most Important Things to Help You Spend Money On Effective Marke... 1. The Buyers Journey When we buy something, we through a decision process. I've called the The Buyers Decision Process, but recently learned a te...
Marketing Automation is Strong Lead Nurturing for Your Sales Funnel Marketing Automation is Lead Nurturing Plus Yes, but plus what? When you understand the concept of the Sales Funnel, you understand the importance...
Newsletters as a powerful form of email marketing strategy Newsletters are a powerful form of email (and content) marketing, and for small businesses to be effective online, you must use one. Many people re...
Personalize Content Marketing with Automation Software that Walks Visi... Personalized Content Marketing Personalized content marketing simply means that content you bring to the attention of a website visitors differs depe...
The Buyers Journey, Content, and Marketing Automation to Nurture Leads Content marketing is marketing through publishing content. Inbound marketing is content marketing with a focus on attracting people to your website...

Leave A Response

* Denotes Required Field