How do you build targeted email campaigns?

How to be more relevant with your customers-targeted email

Have you segmented your lists? Targeted email campaigns improve conversions and boost revenues.

If you don’t know the importance of sending segmented emails, you are missing opportunities to increase your ROI.

People are different and react differently to the same approach.

So what are the benefits of sending targeted email messages within your email campaigns?

Relevance

Customers will break with your brand if they receive non-relevant messages.

Don’t send emails that are too generic and obviously sent to everyone.

Relevant messages count for customer retention. It also increases your click-through and conversion rates.

Target emails are good for email reputation

Avoid being caught in spam folders by sending target and relevant emails.

Trustful relationship with the customer

Show your customers that you value them with highly relevant emails. When they receive relevant emails, it’s more likely that they will engage with it.

How to build targeted email campaigns

Define your goals, then choose your segmentation criteria. Take the advantage of marketing automation to make your work easy. You can segment your client by job, company size etc.

The next step is to create target content for each group. Remember that your content must be extremely personalized according to the segments.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

5 reasons why you should use email marketing for your small business Email marketing is a lively and powerful way to connect with your audience. It is also a personal way of getting in touch with your target customers. ...
How to avoid some of the pitfalls of email marketing From my recent post on how inbound marketing strategies can make you a better outbound marketer, I discussed how email marketing helps close leads you...
Lead Nurturing for Small Business: The Purpose of Marketing Automation Marketing Automation is Sophisticated Email Marketing The main concept of Lead Nurturing is to stay in touch with people who have visited your websit...
How to create an email marketing strategy with automation Marketing automation is creating a better email marketing program.You know the importance of email marketing. It's one of the main ways small busi...
What is Marketing Automation? How does it Fill Your Sales Funnel with ... Marketing Automation The title of this post is intentionally misleading. Marketing automation does not fill your sales funnel, it allows you to more ...

Leave A Response

* Denotes Required Field

CommentLuv badge