lead nurturing, inbound marketing, sales funnel

How Marketing Automation Converts Contacts into Leads for Your Small Business

Most of Us Do Not Buy Right Away

In fact 67% of prospects don’t buy right away.

When you don’t stay in touch with these people, they buy from someone else.

Staying in touch with them is called Lead Nurturing.

Automating this process is called Marketing Automation.

It’s a way of staying in touch with leads in a highly personalized way, based on what actions they did and did not take as they move through your sales funnel.

Marketing automation software allows you to create a series of “if… then…” statements which is where the personalization comes in.

You define a marketing automation flow, and when someone enters your sales funnel (typically by filling out a form in exchange for something – an eBook perhaps), they then receive a series of email’s.

The specific email’s they receive in the specific sequence is the result of the actions they do and do not take.

That in a nutshell is marketing automation.

The diagram below illustrates the idea. To see the image, double click in the image.

marketing automation, lead nurturing, inbound marketing

Sample Marketing Automation Flow

 

 

 

 

 

 

 

The Main Idea Here Is…

To walk your prospects through your sales funnel one step at a time.

Of course this requires you to know what your sales funnel is, and that is a topic for another article.

Want to Learn More

Then contact us. We’ll help you get your Inbound Marketing and your Lead Nurturing going.

Contact Us

Related Posts

How to improve the health of your business email lists Poor email marketing practices can be VERY costly, yet small businesses continue to make some really dumb mistakes that cost them visibility, and sale...
Significant email marketing mistakes and how to avoid them A lot of businesses make email marketing mistakes. So many they won't fit into one blog post.Are you one of those businesses?To help you and y...
Small Business Marketing Automation Investment is More Time than Money Marketing Automation is Super Sophisticated Email Marketing It may help to think of marketing automation as email marketing on steroids.Rather th...
Inbound Marketing Generates Leads you then Nurture with Marketing Auto... Lead Generation vs Lead Nurturing This post describes the differences between lead generation and lead nurturing, but first let me describe briefly w...
Staying at the top of your customers mind using email Why do email marketing? Because it works!What is meant by works? In this context it means helps turn prospects into customers.Social media is ...

Leave A Response

* Denotes Required Field