How to grow your email list

Creative tips on how to grow an engaged business email list

Everyone has trouble building their email list at first. But there really are some tried and true best practices that really do work.

Email is THE BEST channel to nurture leads, but to make it work things need to be setup right.

In this article, we show you the tried and true methods that work, just not overnight.

As with all forms of marketing, email marketing takes time and consistency.

Add a sign-up button to your email

While I know of no service that allows you to add a Call to Action button in your email signature, nothing prevents you from adding a “Signup for our email list” in your email signature.

Put a sign-up form on your website

While this is an obvious thing to do, it’s surprising how many small businesses don’t do it.

Your website is the first contact many people have with your business online. By adding a sign up form on your website you offer an easy way of connecting with new customers.

When you put it at the top of the website sidebar, it shows on all webpages that display the sidebar. This make it easy to collect email addresses when people visit your website.

If you host events where people register in advance, get their email address, provide a checkbox for “I wish to receive your newsletter” or some such, and pre-check it. This allows people to opt out, rather than opt in.

Offer a downloadable whitepaper

This is sometimes known as “lead bait”. You create a landing page where in exchange for their name and email address, they are able to download an eBook or white paper that provides something interesting and useful.

To grow your email list, think about the places your customers interact with your business, and take advantage of those interactions to build your list.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Open Source Marketing Automation for Small Business: Mautic.com Marketing automation is a form of email marketing on steroids. The "steroids" in this case is the ability to suggest actions in the email's, track if ...
How to improve your email deliverability and open rate An email service provider (ESP) is a company through whom you route outbound email. They're not all created equal. While some have free plans for busi...
Educating Prospects During the Interest Phase of Your AIDA Sales Funne... Not Everyone Buys Right Away, Some Need Time and Attention A prior post discussed an article recently published by James Green about the need to nurt...
Integrating email and content strategies for your business For small business, email marketing strategy if implemented properly improves the impact of your overall content marketingWith email marketing for...
Generating sales for your products and service through social media Social media marketing is one of the most significant marketing strategies within online marketing where small businesses market their products and se...

Leave A Response

* Denotes Required Field

CommentLuv badge